Consider a client who looks at two large-cap mutual fund schemes with identical portfolios and asks why one has consistently lagged behind the other over the last three years. When you look at their fact sheets, the performance difference is not due to stock picking or market timing, but rather the drag created by the Total Expense Ratio (TER).
As a distributor, you must explain that the NAV of a fund is always calculated net of all expenses, meaning the cost of running the scheme is deducted daily from the fund’s assets before the unit price is declared to the public.
In the Indian mutual fund landscape, these expenses include management fees, registrar costs, distribution commissions, and administrative overheads, all capped by SEBI regulations. If a scheme has a high TER, it acts like a persistent, silent anchor on the compounding of your client’s capital.
For an investor putting in a lump sum of ₹5 lakh, a difference of 50 basis points in the expense ratio may seem negligible in a single month, but over a ten-year horizon, this small percentage difference can lead to a significant shortfall in the final corpus due to the erosion of the power of compounding.
When you are assessing the suitability of a scheme, the TER should be a primary filter, especially for debt-oriented products where the margin of alpha is naturally thinner. If you recommend a fund with a higher expense ratio, you must be able to justify it with superior risk-adjusted returns or unique investment strategies that a lower-cost index fund or a direct-plan option might lack.
Failing to discuss the impact of these costs can leave you vulnerable to claims of mis-selling, particularly if the client later realizes that their lower returns were largely driven by the cost structure of the product you recommended.
Remember that Specialized Investment Funds (SIFs) and mutual fund schemes both function under the same principle where the NAV reflects the value after fees. Always emphasize to your clients that while they do not pay an upfront fee for an invoice, the cost is embedded in the daily price movement of their holdings. Mastering this transparency builds the trust necessary to retain clients who recognize that you are prioritizing their long-term net returns over your own immediate commission revenue.
Nuance
Check Your Understanding
If a mutual fund scheme has an annual average AUM of ₹100 crore and the total expenses charged for the year amount to ₹2 crore, what is the impact on the daily NAV?
A client is comparing two schemes with similar portfolios. Scheme X has a TER of 1.25%, and Scheme Y has a TER of 0.75%. Which of the following statements is the most accurate advice?
This is a companion read for Section 5.1 — Mandatory Documents from Pass Certification Examination for Mutual Fund - Specialized Investment Fund Distributors by Akhilesh Gururani, available on Amazon Kindle.
Copyright © 2026 Akhilesh Gururani. All rights reserved.